What is a backlink? Backlinks are simply links from one website to another. Backlinks have a huge impact on the importance of your website in search engine results. This is the reason why it is considered very useful to increase the SEO ranking of your website. How do backlinks work? Getting more backlinks from trusted sites will positively affect your site's ranking and search visibility. There are many backlink providers on your website. Backlink type: Good backlink Invalid backlink Worst backlink Dofollow backlinks Dofollow backlinks pass authority (link juice) from the referring website to the linked website. The crawler counts these links and their corresponding anchor text. So dofollow backlinks have a direct impact on your backlink profile as they tell search engines which website you link to. Nofollow backlinks Nofollow links do not allow search engine bots to follow your links. These links do not carry link juice. Only people can follow this link. They do