What is: Backlink A backlink is simply a link from one website to another. Search engines like Google use backlinks as ranking signals. This is because when one website links to another, it means the content is remarkable. High-quality backlinks can help increase your site's ranking and visibility in search engine results (SEO). How do backlinks work? Backlinks play an important role in search engine algorithms, SEO and overall strategy for website growth. The easiest way to think of a backlink is a conversation between websites. For example, John is a blogger and writes very interesting articles about sporting events. Another blogger, Samantha, links John's article when he shares his point of view. Since she wrote about the subject on a well-known online magazine site, a backlink to John's post is generated. Because online magazines are so popular, many other sites link back to her articles. This raises the authority of the online magazin