What is: Backlink
A backlink is simply a link from one website to another. Search engines like Google use backlinks as ranking signals. This is because when one website links to another, it means the content is remarkable. High-quality backlinks can help increase your site's ranking and visibility in search engine results (SEO).
How do backlinks work?
Backlinks play an important role in search engine algorithms, SEO and overall strategy for website growth.
The easiest way to think of a backlink is a conversation between websites.
For example, John is a blogger and writes very interesting articles about sporting events.
Another blogger, Samantha, links John's article when he shares his point of view. Since she wrote about the subject on a well-known online magazine site, a backlink to John's post is generated.
Because online magazines are so popular, many other sites link back to her articles. This raises the authority of the online magazine, and John's articles also get valuable backlinks from reputable sites.
It is basically a win-win.
The Nofollow tag tells search engines to ignore the link. It does not convey any value from one site to another. So it usually doesn't help to increase your search ranking or visibility.
Dofollow links are the type of backlink everyone wants. Keep in mind that people coming from respected sites are of the greatest value. These kinds of backlinks can help you improve your search engine rankings.
However, there are dofollow links that are considered bad or'toxic'. These links came from suspicious sites or were obtained in violation of the search engine terms of service.
This may result in Google penalizing your site or turning off indexing. It's not the amount of backlinks, but the quality that makes the ranking difference.
How to get backlink?
Building backlinks to your site takes time and effort. Here are 7 simple ways to start building quality backlinks for your website.
Add your site link to your social media profile.
Search Google for posts that already rank well, then improve and expand.
Create a list post, a “how” post, a “why” post, an infographic or a post containing a video. These formats usually get more backlinks than standard posts.
Write the best guide post. It's a very long post with thousands of words and covers every angle of the subject.
Write guest posts on other blogs and websites
Contact influencers in your niche or industry and let them know about the articles on the site you might want a link to.
Interviewing influencers in the industry and sending them a link will undoubtedly take you back to the site.
You can also start researching competitive backlinks. To do this, you need to check out the backlinks of your top ranked competitors.
Backlink tools like SEMrush can help you find these links, so you can start targeting those domains as part of your unique link building strategy
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